It has been said that there are only two things in the world - Love and Fear.
So could it be that those rock stars, movie stars, and sportsmen and women who have sold their souls to the devil were motivated by fear?
(a) There is a fear of failure which motivates people to cheat in this kind of way.
The idea of a contract with Satan lends a sense of certainty to the transaction.
They seem to prefer this to the uncertainty of faith in God.
They ignore the uncertainty of the devil's existence.
They rely on reports of what has gone before.
But if they tell you to lie the chances are that they are lying to you in the first place.
(b) The major fear that motivates them, however, is the fear of punishment and judgment by God which causes them to turn away in the first place.
Believing the negative theology of the Church and internalizing it, they may feel that they have been rejected by God and thus go to the opposition - the devil.
So the fear of God, which is everywhere in the Church, may kick start Satanism and cause people to prefer the devil to God.
Fear is intimately involved in this process.
It affects their decision both directly and indirectly.